CABA (Part 2): The Importance-Performance Analysis (IPA)
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YouTubeRESEARCH HUB
CABA (Part 2): The Importance-Performance Analysis (IPA)
This video explains the Importance-Performance Matrix originally proposed by Martilla and James (1977). The video also demonstrates replicating the matrix in Excel. Link to CABA paper- https://doi.org/10.1108/IJOEM-11-2021-1753 . →Research HUB Courses: https://researchhub.org →Download data and codes: https://researchhub.org/p/store →→ ...
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