I herd 2016 makeup is back in | Beauty by Bianca

"Herd theory," or more commonly known as herd mentality, describes the phenomenon where individuals in a group make decisions based on the actions of others rather than their own independent judgment. This can lead to both positive and negative outcomes, such as quick decision-making in a crisis, but also the spread of misinformation or participation in stock market bubbles. This behavior is driven by factors like fear, uncertainty, a desire to fit in, or the assumption that others are better in