In a press release for the campaign, Rihanna shares, “Valentine’s Day is a time to celebrate love in all its forms. At Savage X Fenty, we’re all about embracing love in every way and creating products that let people feel confident while doing so."

So if your underwear drawer could use some loving, this collection is the perfect excuse to channel your inner flirt, embrace your confidence, and add a little spice to the season of love.

The campaign showcases the different items that are currently available to shop online and in-store at Savage X Fenty retail locations.

The holiday "is a time to celebrate love in all its forms,” says the founder, whose brand's campaign also features 'Love Island' stars Serena Page and Kordell Beckham, and more famous faces

Rihanna is coming for a new title: the queen of Valentine’s Day! The singer and fashion mogul took to Instagram on Tuesday to reveal a new look for her Savage X Fenty V-Day collection. “Bow down – the Queen of V-Day has arrived,

If Mariah Carey is the queen of Christmas, we might have to start calling Rihanna the queen of Valentine’s Day. The lingerie mogul knows that her Savage X Fenty pieces serve as the perfect V-Day uniform,

Rihanna has love on the brain. With Valentine’s Day approaching, the singer posed as Cupid for Savage X Fenty’s “Love Your Way” campaign. “Bow down – the Queen of V-Day has arrived,” a post on the lingerie brand’s Instagram account reads.