It's 2024, and a media planner's best friend, and most utilized tool, is still Microsoft Excel? Yes, that is a mind-boggling fact.

In a recent interview at a Financial Times event, Diller cited concerns that companies have to stop believing they are in a ...

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The campaign originally broke in 2006, when Doritos invited fans to to develop their own homemade Super Bowl commercials to win prize money and … Read the whole story ...

The report from industry group Clean Creatives incorporates over 30 new sources of data to reveal contracts between 590 ...

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Thanks to the Paris Olympics, NBCU posted the highest share obtained by any media distributor since the measure started up in ...

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Brands can't afford to sit back now that Google has cancelled plans to eliminate Chrome tracking. The era of third-party cookies is still coming to an end.

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