At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From 2025 ...
Laura Ashley has been acquired by the US owner of Ben Sherman, the ambition being to take the British brand into new ...
Retailers failed to drive more shoppers to the high street or into shopping centres this festive season, with golden quarter ...
Chief innovation officer Mark Sandys and global consumer planning director Giles Hedger on new eras and brand building’s ...
From breaking down silos to ensuring marketers display conviction and curiosity, CMOs weigh in on what the team of the future should look like.
Former Netflix and Ikea Retail marketing lead James Foster has been appointed to develop the fashion brand’s ...
The snack brand is advertising its ‘Better for You’ range in a campaign deploying many of the tropes used to promote alcohol-free beer.
The ‘Value worth talking about’ campaign, devised by St Luke’s, is created in the style of a mockumentary where animated ...
Rewarded for her services to advertising and the creative industries, former WPP president Karen Blackett is awarded a CBE.
Lidl’s festive success comes as Co-op, Morrisons and Asda unveil new price matching and store strategies for 2025.
More than just sending a picture and caption to post, the professionalisation of influencer marketing means brands need to ...
Challenge has been a huge success for sportswear brand Gymshark - and it’s underpinned by solid behavioural science ...