With the rise of AI and the computing power of smartphones, the Intuit brand claims that doing taxes in person with a tax professional is outdated.

Kate Trumbull and Matt Talbot, co-founder of the brand’s AOR WorkInProgress, explain how last year’s marketing efforts set up the chain for 2025.

The tech giant is planning to deploy millions of generative AI characters and have them pose as actual users on Facebook and ...

TikTok will have another chance to argue against a bill requiring the app’s business in the U.S. be sold to an American-based ...

First there was greenwashing and rainbow-washing; now there’s nostalgia-washing, which can be just as detrimental for brands. The art of looking to the past to emotionally engage consumers in the ...

INVNT ®, the global leader in innovation-led brand storytelling, marks a year of transformative growth across international markets, delivering exceptional results for the world’s leading brands ...

The women-focused entertainment platform will have access to tentpole events like the Super Bowl to fuel content including ...

CMO Matt Bruhn explained how the better-for-you brand is disrupting Big Soda holiday advertising alongside indie agency Callen.

P.F. Chang’s has appointed Sonika Patel as chief marketing officer, effective immediately, per information shared with Marketing Dive. She will report to the restaurant brand’s CEO and President ...

Electric vehicle manufacturer Lucid Motors launched a new brand positioning and campaign entitled “Compromise Nothing,” per details shared with Marketing Dive. The effort marks the automaker’s first ...