Learn the dos & don'ts of URL parameters. Leverage analytics, personalization, and authentication without sacrificing SEO.

Trust is the currency of 2025. As AI becomes more integrated into marketing, companies must be transparent about how these systems work and what data they use. Clear communication, robust privacy ...

Experts predict that AI will spur transformation around data, content optimization, decisioning and hiring chief AI officers in the year ahead.

Everyone talks about big data and AI-powered efficiency. Marketers are expected to deliver personalized experiences at scale, convert leads into customers with precision, and measure every interaction ...

For the holiday shopping season, Itaú Bank partnered with the Brazil-based agency Africa Creative to make soccer field advertising boards shoppable. The traditional boards around the field’s perimeter ...

New feature provides a unified view of brand campaign performance with deduplicated reach and frequency metrics across ...

In the new year, customer experience will remain a high priority for marketers. The aim will be consistent with previous years — seamless omnichannel journeys that are flexible and responsive to ...

Advertisers risk ad disapprovals if their sites violate spam policies, making search compliance critical to PPC success.