TikTok is loading up on fibre in Gen Z's latest food trend, fibermaxxing, which has a rare seal of approval from ...

CELH bets big on innovation with new brands, hydration products and retail gains to reignite growth after a soft first quarter.

But you know what will: Poppi. And right now, you can get a huge 37% off 12 packs of the viral soda sensation at Amazon. The Crowd Pleasers variety pack comprises Orange Cream, Lemon Lime, Grape, ...

Strategic acquisitions like Poppi and Siete pivot PepsiCo towards high-growth, better-for-you markets. Read why PEP stock is ...

Prebiotic soda isn’t about health. It’s about marketing. A shiny label that says “gut-friendly” lets companies slap a $4 ...

IFT First, the global food science and innovation expo, showcases cutting-edge advancements in food and beverage technology: ...

Depending on where you shop and in which aisle, you may have noticed the colorful packaging of "gut sodas" taking up shelf ...

Poppi’s sparkling soda sets are almost 40% off for Prime Day. Get variety packs with Poppi Alpine Blast, Poppi Punch Pop and ...

New nutritional studies validate the benefits of the popular beverage while providing another way to differentiate the drink ...

A beloved Love Island USA star may be getting a new opportunilee with a popular Central Texas soda brand. Austin-based Poppi ...

He led marketing for two years at the Shark Tank-discovered healthy soda company, leading to PepsiCo’s $1.95 billion ...

In a highly competitive market, innovation with new flavors and formats is the key to staying ahead. Find out what's new in ...