Netflix appears to have just confirmed everyone's worst fears about generative AI in the creative sector. Two weeks after closing its AAA gaming studio Team Blue and laying off human developers, it's emerged that it's creating an AI game development studio in their place.

A Netflix gaming executive offers up a word salad about how amazing AI is days after Netflix shuttered a gaming studio.

Many view this technology with fear, but I am a game-maker at heart, and I see its potential to unlock all of us,' says Mike Verdu, who was recently named Netflix's VP of GenAI for Games.

Netflix also shuttered its AAA game development studio, Blue, before it ever released a game, laying off 35 people in the process.

Netflix exec touts generative AI as a focal point for gaming's future, despite laying off human game developers just weeks ago.

Netflix has appointed a VP of generative AI, indicating that it wants to go all in on this controversial technology when it comes to gaming.

Netflix is planning to leverage generative AI to help develop its games, with the initiative set to be led by Mike Verdu. "This transformational technology will accelerate the velocity of development and unlock truly novel game experiences that will surprise,

The former VP in charge of Netflix Games has taken on a new rule to use generative AI technologies in game development for the publisher.