Panasonic, which is now selling TVs in the USA again – a territory it has long been absent from – returned in 2024 with the Z95A. For 2025, however, its new Z95B upgrade has taken a leaf out of LG's book and dropped Micro Lens Array (MLA) technology for multi-layer OLED – which means yet more peak brightness is possible.

And if you read both releases you’ll see one common connecting factor – both lines continue to have an overt focus on raising OLED TVs’ peak and general brightness levels. A