The afternoon cigarette break is getting a makeover among Gen Z—but instead of lighting up, young adults are cracking open a ...

Millennials survived the original Y2K skinny craze — and now they’re warning Gen Z not to repeat history. Millennial model ...

Cola’s lemon-lime soda as a cool complement to the fiery foods favored by Gen Z.

YouGov's UK Soft Drink Rankings 2025 report identified the most considered carbonated and non-carbonated soft drink brands in ...

Along with out-of-home and social media activations, the Coca-Cola brand teamed with TikTok for an interactive filter for the “Hurts Real Good” push.

A psychotherapist has explained just why Gen Z are having to a whip out a ‘fridge cigarette’ in the afternoon. If you’re not ...

A TikTok trend called “fridge cigarette”—where Gen Z sips Diet Coke to relax is going viral. But experts warn that relying on ...

Gen Z has embraced the "fridge cigarette," a Diet Coke break, as a nicotine-free pause in their digital lives. While offering ...