CES 2025, the annual consumer tech conference held in Las Vegas, is here. TechCrunch reporters are on the ground giving you the latest announcements and

Samsung is the 800-pound gorilla of CES, a global electronics giant that produces mobile devices, TVs and home theater products and kitchen appliances — just to name a few. It's traditionally used CES to remind the world that it's a major competitor in all those arenas,

The LG press conference is kick off CES press day, and you can watch it here live (scroll down for the livestream), as well as read our liveblog commentary. Look for the Korea-based company to expand on some of its early announcements,