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Are A-B tests leading market researchers and online advertisers astray? Study says they could beResearchers from Southern Methodist University and the University of Michigan published a study that examines platforms' A-B testing of online ads and uncovers significant limitations that can create ...
Wingify serves over 6,000 clients across 90 countries, competing with global players like Optimizely and Bloomreach.
Just like a grocery store will sell multiple versions of the same product, adtech too is a cacophony of competing firms each ...
Caffeinated Capital, a San Francisco venture firm started by solo capitalist Raymond Tonsing, is raising $400 million for its ...
Researchers criticize A-B testing, warning it yields unreliable ad performance conclusions due to divergent delivery issues.
Aims to simplify A/B testing and boost conversions Middletown, Delaware--(Newsfile Corp. -) - Keak is proud to announce the ...
Bojinov, Iavor I., Guillaume Sait-Jacques, and Martin Tingley. "Avoid the Pitfalls of A/B Testing." Harvard Business Review 98, no. 2 (March–April 2020): 48–53.
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