A Coldplay concertgoer captured a CEO and HR director's awkward reaction to being shown on "Kiss Cam," resulting in a viral video with over 30 million views and an investigation.

The viral video captured during a Coldplay concert is a reminder that the kiss cam was never really harmless — it simply belonged to a time when the consequences of public awkwardness were fleeting, and the footage vanished just as quickly.

Last week, her video went viral when she captured Byron and Cabot jumping away from each other after being featured on the kiss cam at a Coldplay concert.

The tech world remains shaken after Astronomer CEO Andy Byron and Human Resources head Kristin Cabot were caught on camera in a compromising embrace at a Coldplay concert this week… The post Astronomer Breaks Silence on Coldplay ‘Kiss Cam’ Scandal,

CEO Andy Byron and HR head Kristin Cabot went viral after they were caught embracing on a kiss cam at a Coldplay concert

Coldplay are on their the Music of the Spheres world tour at the moment and footage from a 'kiss cam' at a recent gig prompted reaction from singer Chris Martin

Martin was working the crowd using the “kiss cam” when the camera zoomed in on the couple cuddled up in the stands at the Gillette Stadium on Wednesday night. “Ooh look at these two!” Martin said, as the couple appeared on screen.