Jaguar E-Type Series 1 restomod, from the team at E-Type UK, makes 420 hp and reflects at least 4,000 hours of work.

The controversial Jaguar Type 00 electric vehicle has been spotted for the first time on the road since the rebrand of the ...

At The Drum’s Predictions event, CMOs at The AA, Currys, Unilever and Lipton Teas shared the challenges of marketing a heritage brand.

Numerous holding companies, including WPP, Dentsu, and Publicis, are rebranding their agencies by shedding legacies. Darren ...

In an audacious rebrand, Jaguar unveils the Type 00 in Miami, an electric concept car that upholds the British automotive ...

Jaguar is allegedly taking the backlash against its rebranding efforts that way. Still, the profusion of mockery and memes show that the idea backfired. Instead of reviving the British brand ...

Two years later, and ahead of another Chiefs-Eagles Super Bowl matchup, Bradshaw opened up about his comment and the ensuing backlash, while looking ahead to again emceeing this year's trophy ...

Jaguar, the century-old company best known for some of the most beautiful cars in history, shocked the automotive world last summer by announcing it was ceasing production of its entire range of ...

Jaguar Land Rover (JLR) has revealed its pre-tax profit reversed by more than £100m during its latest quarter despite a rise in sales. The automotive giant has posted a pre-tax profit of £523m for the ...

In December, Jaguar revealed a first look at its new electric concept car following a world-wide backlash. In a statement, JLR said the increase in its year‑on‑year profitability “reflects ...

MELBOURNE - Athletics Australia is rebranding to "Australian Athletics" - a move that might appear subtle to most people but which the sports federation said would provide a "bold, new identity ...