In these days of easy access to 3D modelling software and image editing apps, your first thought might be that the photos of ...

Speaking at a Female Quotient event during SXSW, Jaguar Land Rover’s U.S. CMO discussed navigating the response to a recent rebrand.

One of the biggest criticisms leveled at Jaguar when the campaign kicked off was that they risked alienating the traditional, stiff-upper-lip customer base. While it was predictable that a number of ...

For decades, Jaguar has been producing some wonderful and groundbreaking vehicles. From the D-Type of the 1950s, the iconic E ...

A video released by British car brand Jaguar shows its Type 00 concept car slowly driving through the city's streets to a ...

According to Hussein M. Dajani, Petromin’s Chief Marketing Officer, "By harnessing AI, Volvo has transformed the way stories ...

Jaguar stock has collapsed more than 17% since November 19 and the airing of its controversial advertisement: here's why ...

Initial bafflement grew into a torrent of increasingly rage-filled responses. “Why has Jaguar torched its past?” “This isn’t an ad, it’s Jaguar’s funeral.” “Goodbye, Jaguar. From style icon to ...

The Miles Consultancy (TMC) has announced a rebrand, reflecting its commitment to growth and expansion into new territories with new technology and new products. There is a revamped mileage ...

There have been stutters along the way, not least the tumultuous Jaguar rebrand, which became a victim of online culture wars before a model was even unveiled. Nevertheless, it has underscored the ...