Creative Bloq on MSN23h
The Jaguar rebrand has finally won me over after the Type 00 stole the show at Paris Fashion Week
In these days of easy access to 3D modelling software and image editing apps, your first thought might be that the photos of ...
Marketing Dive1d
Marketing leaders share how consumer backlash strengthened their brands
Speaking at a Female Quotient event during SXSW, Jaguar Land Rover’s U.S. CMO discussed navigating the response to a recent rebrand.
Jaguar Boss: Not Trying To Be Woke, But Okay With Losing Old Customers
One of the biggest criticisms leveled at Jaguar when the campaign kicked off was that they risked alienating the traditional, stiff-upper-lip customer base. While it was predictable that a number of ...
Type 00: a smart move from Jaguar
For decades, Jaguar has been producing some wonderful and groundbreaking vehicles. From the D-Type of the 1950s, the iconic E ...
Dezeen on MSN3d
Jaguar's controversial Type 00 concept car spotted driving on the streets of Paris
A video released by British car brand Jaguar shows its Type 00 concept car slowly driving through the city's streets to a ...
Volvo's shocking AI advert looks like a bad student project it couldn't afford to finish
According to Hussein M. Dajani, Petromin’s Chief Marketing Officer, "By harnessing AI, Volvo has transformed the way stories ...