In these days of easy access to 3D modelling software and image editing apps, your first thought might be that the photos of ...

In fact, this week the Type 00 rocked up in Paris (during Paris Fashion Week of course, because this is the new JaGUar) and ...

According to Hussein M. Dajani, Petromin’s Chief Marketing Officer, "By harnessing AI, Volvo has transformed the way stories ...

One of the biggest criticisms leveled at Jaguar when the campaign kicked off was that they risked alienating the traditional, stiff-upper-lip customer base. While it was predictable that a number of ...

“Why has Jaguar torched its past?” “This isn’t an ad, it’s Jaguar’s funeral.” “Goodbye, Jaguar. From style icon to embarrassing in 31 seconds.” “Is this an ad for a car company ...

A video released by British car brand Jaguar shows its Type 00 concept car slowly driving through the city's streets to a ...

Part of that rebrand is a new car, one that is almost as controversial as Jaguar's ad. That car, the Jaguar Type 00, has now been spotted testing on the road in Spain. It's not any less polarizing ...

Jaguar stock has collapsed more than 17% since November 19 and the airing of its controversial advertisement: here's why ...

Now, it’s rebranding itself and moving upmarket ... s unusual design was complemented by a strange ad campaign that made it unclear whether Jaguar was announcing a new car or its entry into ...