The new bespoke logo, written as JaGUar, has “seamlessly blended upper ... It debuts alongside a new prancing “leaper” cat design embossed on brass and marketing slogans such as “delete ...

The new design follows ... The Pizza Planet logo from Toy Story (left) and the Starfleet insignia (right). | Credit: Pixar/Paramount As we saw with the recent controversial Jaguar rebrand ...

The number of people exposed to Jaguar’s “copy nothing” relaunch is approaching nearly one billion, or one-eighth of the ...

Despite criticism, the vehicle made a striking debut at Paris Fashion Week, reinforcing Jaguar's shift toward luxury electric vehicles.

One of the biggest criticisms leveled at Jaguar when the campaign kicked off was that they risked alienating the traditional, stiff-upper-lip customer base. While it was predictable that a number of ...

This story was originally published in the Spring 2025 issue of Esquire. When Jaguar launched its famous E-Type to the world at the Geneva Motor Show in March 1961, the team had a problem: there ...

While that might sound progressive to some, longtime fans of the iconic brand are left asking: what happened to the roaring, ...

For decades, Jaguar has been producing some wonderful and groundbreaking vehicles. From the D-Type of the 1950s, the iconic E ...

Blocking out the noise, in the space of 12 months Cerrato and Bremont have quietly gone about bolstering the Terra Nova’s ...