On Friday, Reuters reported that a Virginia court has once again ruled against spirits conglomerate Bacardi amid the company's ongoing fight over the "Havana Club" rum trademark. The move comes a ...

Bacardi bought Jose Arechabala's brand and started selling Havana Club rum in the United States in 1995. Cubaexport first registered its Havana Club trademark in the U.S. in 1976. Bacardi argued ...

Bacardi, which had made rum in Cuba under its own name and that of Havana Club, left the island in 1960 after Fidel Castro came to power. Bacardi makes rum in Puerto Rico and markets it in the ...

But the brand at the centre of the storm, Havana Club, was actually founded by a ... inviting well-heeled Yanks "to come to Cuba and bathe in Bacardi rum". The family's relationship with Castro ...

Because of the embargo, it is not sold in the USA, which represents 42% of the global rum market 1. Havana Club main competitor is the world leader Bacardi, who dominates the market 2. This paper will ...

Bacardi has opened a new front in its battle with Pernod Ricard over the Havana Club rum brand, provocatively asserting the Cuban credentials of its version of the brand in a new ad campaign that ...

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The U.S. trade embargo against Cuba prevents a Cuba-owned company from suing Bacardi [RIC:RIC:BCARDU.UL] in the United States for infringing trademarks covering "Havana Club" rum in a long-running ...

Havana Club is a rum brand produced in Cuba and sold in over 125 countries…. excluding the USA (40% of the market) because of the embargo. Its main competitor is the behemoth Bacardi (38% global ...