As fans prepare for the India vs New Zealand clash in the ICC Champions Trophy final, here is a quick recap of brands have reinvented cricket marketing.

Liverpool have announced a new multi-year kit deal with Adidas. The sportswear giant will take over when Nike’s five-year contract expires this summer. Liverpool were previously with Adidas from 1985 ...

Premier League leader Liverpool is reuniting with Adidas as its uniform supplier for the first time in 13 years, starting from next season ...

Patting the back of his neck and showing off his Virat Kohli jersey to an audience that just couldn’t keep calm, he said, “India, I know you guys have a big, important cricket game tomorrow.

Rajasthan Royals marked International Women's Day by unveiling an all-pink jersey for their much anticipated ... Kumar Sangakkara, Director of Cricket, Rajasthan Royals, said, “Through ...

He proudly wore Indian cricket star Virat Kohli's jersey during his performance. Flaunting his jersey to the cheering crowd, Shawn said, "India, I know you have a big, important cricket game tomorrow.

Adidas CEO Bjørn Gulden expressed his excitement, saying, “The club is one of the biggest and most iconic names in world football with a huge fan base. The jerseys worn during previous ...

But they have now moved elsewhere, having signed a deal with adidas. The deal is expected ... in world football with a huge fan base. "The jerseys worn during previous partnerships are some ...

Liverpool have confirmed they will switch kit manufacturers in August as the Reds team up with German giants adidas again ... with a huge fan base. "The jerseys worn during previous partnerships ...

A wave of euphoria swept through the audience in Mumbai after the Canadian singer swapped his original attire for the ace ...