When AT&T Stadium hosted in 2016 with a record crowd of 101,763, the event generated $170.4 million in economic impact for the Dallas-Fort Worth area, according to a 2016 study by Enigma Research ...

AT&T Stadium, home of the Dallas Cowboys and host of several major sporting events such as the Cotton Bowl Classic, the Big 12 Championship Game, the Southwest Classic, and soon, the World Cup ...