Apple's senior vice president of services Eddy Cue has explained why the iPhone maker does not plan to create a search engine like Google. In

You’ll be prompted to set up Apple Intelligence right after upgrading to iOS 18, but if you need to set it up later, head to Settings in iOS: Tap More for Your iPhone, and then Set Up Apple Intelligence. You’ll get an explanation of some of the AI upgrades you can use, and a short demo of how they work.

Apple may be preparing a new M4-powered MacBook Air laptop, but it will arrive months after the M4 debut and with little fanfare.

A pple has incorporated AI features into its operating systems for years, but Apple Intelligence marks the first real generative AI capabilities -- and they're front and center. B

Investors are salivating at the prospect of the iPhone maker topping the milestone as the company’s stock price has soared by nearly 40% since Jan. 1.

Apple (NASDAQ: AAPL) has done its part to lift the holiday spirits of its shareholders as 2024 comes to an end. Indeed, Apple's 269% return in just the past five years has more than tripled the S&P 500 index's 82% gain over the same period.

Apple has asked to participate in Google's upcoming U.S. antitrust trial over online search, saying it cannot rely on Google to defend revenue-sharing agreements that send the iPhone maker billions of dollars each year for making Google the default search engine on its Safari browser.

Apple's push for smart home devices might include a smart doorbell. According to Bloomberg 's Mark Gurman, Apple is working on a doorbell with facial recognition technology that would wirelessly connect to a deadbolt lock and unlock the door for its residents, like Face ID for iPhone.

Making things more difficult, Apple recently introduced loads of cool new stuff with the launch of watchOS 11, including tools for travelers, ocean lovers, workout buffs and more. With an emphasis on these newer Apple Watch features, here are the five I'd try out immediately if I just received my first Apple Watch this holiday season.

Beak & Skiff Apple Orchards was on the verge of collapse. Today, the family-owned company is building an empire.

Apple and Google are hyping the AI features they're bringing to iPhone and Android smartphones -- Apple even cheekily hijacked the acronym by calling them Apple Intelligence. But clearly not everyone is eager to jump into these new assisted technologies: a new survey by SellCell indicates that 73% of Apple users think AI adds little to no value to the phone experience,