"This is my plan and my vision for a new Southwest," CEO Bob Jordan told investors as he made the biggest presentation of his ...

Elliott Investment Management LP, the Florida-based hedge fund that has accumulated a 11% stake in Southwest Airlines and ...

Southwest Airlines executives have unveiled their vision for turning the carrier into an airline gives passengers assigned ...

It's the end of Southwest Airlines' open seating era. Customers will be able to get assigned seats and and pay for extra ...

The move, including service enhancements and share buybacks, came after the hedge fund Elliott Management called for cost ...

Southwest will add seat selection and premium seats to its planes in 2026. This makes Southwest A-List and A-List Preferred ...

The carrier said it expects to start selling tickets with seat assignments in the second half of 2025, with the first of ...

Southwest Airlines’ stock surged Thursday after the air carrier raised its revenue outlook and indicated it would resume ...

The budget travel pioneer is doing away with some hallmarks of the no-frills model that made it an industry icon, as it fends ...

Extra legroom, assigned seats, overnight flights: Inside Southwest Airlines' plan for its future ...

On top of vacation bundles and partnerships with international carriers, Southwest says assigned seats will go on sale in ...

Southwest plans to begin assigned seating in the “second half” of next year, the airline said. The shift does away with its ...