In this edition of Spotlight APAC, WARC APAC Managing Editor Rica Facundo looks at key trends that will influence how affluents in APAC view luxury, signal status and engage with luxury brands.

Retail media is helping to end the artificial separation of brand and performance advertising, according to an IAB analyst, but major brands have their doubts about the efficacy of this channel as ...

Soft drinks brand Fanta increased sales and share of voice among Gen Z in Turkiye with a digital campaign that widened participation in its festival, Fanta Fest, reaching 95% of its target audience.

In Vietnam, traditional trade is the primary commercial channel, yet traditional trade still embraces an obsolete and non-digitalized way of conducting business. This has led to a continuous decline ...

Premium haircare brand Kérastase ran a long-term, multichannel campaign to grow its audience, and increase sales and salon visits in Indonesia. With the salon industry witnessing a sustainable upswing ...

Southeast Asia is rapidly emerging as a key player in the global luxury market, driven by a growing population of millionaires and billionaires. Countries like Singapore, Indonesia and Thailand are ...

The contents of this article were first presented at the iDigital Luxury Digital Commerce Summit in Shanghai. How can we extract more growth for luxury brands in the China market? As we approach a ...

An overview of WARC's latest advertising spend forecasts by medium, product sector and media owner in 100 markets worldwide. WARC’s latest global projections show that the ad industry is on track for ...

The ad industry is on track for its best performance in six years, aside from the exceptional post-Covid rebound in 2021, WARC Media’s latest global projections show. Advertising spend is on course to ...

WARC Media figures suggest Spotify’s global ad revenue will top the $2bn threshold for the first time in 2024, up 13.0% year-on-year, with revenue rising to $2.6bn in 2026. As outlined in WARC Media’s ...

There are a variety of attention measurement tools out there, ranging from facial coding and eye tracking to surveys; given that all have plusses and minuses, experts recommend using multiple methods.

Based on analysis from a survey of 300+ marketers worldwide, this report offers quantitative evidence that shows applying the ABE Framework helps instil a culture of creative effectiveness at brand ...