And breathe. Conference season is over for another year.

Brands are engaging in a disinformation war in a bid to boost their bottom line, according to Jake McLeod, director and head of UK digital crisis at Edelman.

Gen Z hates being sold to, Powell Communications’ Tara Benanbid says, which is why brands need to engage, not just advertise.

The gender equity initiative also announced the rollout of its first health and wellness guide designed for marketers.