"This is purely a financial decision against a challenging backdrop in late night," says George Cheeks, CBS president and ...

In an era dominated by digital news consumption, a vast majority of Americans still refuse to open their wallets for ...

Most food and beverage brands loudly tout the lack of additives in their products, from kids’ meals to wine to ...

The Colonel logo has a sterner expression, "indicating KFC is serious about winning back the hearts (and stomachs) of its ...

It's a new service designed to help clients understand how they appear in AI-powered search environments like ChatGPT as well as other channels.

Subscribe today to gain access to every Research Intelligencer article we publish as well as the exclusive daily newsletter, full access to The MediaPost Cases, first-look research and daily insights ...

Omnicom reported that its Media & Advertising division was up 8.2% and Precision Marketing was up 5%, together representing ...

Roblox has forged partnerships with Netflix, Lionsgate, Sega and Japanese publisher Kodansha, to enable companies and ...

The 9th Circuit should decide whether downloading pirated books to train a chatbot was fair use, Anthropic says.

The partners say clients can expect to free up 20% of their overall marketing budgets for investment while increasing speed to market through AI-powered creative workflows.

The assignment is an expansion of the agency's remit for PurposeBuilt-it was awarded creative ad duties for the company's ...

Fern Siegel , 8 hours ago ; Brand-creative agency Farrynheight named Stephen Wright as executive director to oversee business development and growth, client experience, agency ...