Trust is the currency of 2025. As AI becomes more integrated into marketing, companies must be transparent about how these systems work and what data they use. Clear communication, robust privacy ...

Learn the dos & don'ts of URL parameters. Leverage analytics, personalization, and authentication without sacrificing SEO.

Experts predict that AI will spur transformation around data, content optimization, decisioning and hiring chief AI officers in the year ahead.

New feature provides a unified view of brand campaign performance with deduplicated reach and frequency metrics across ...

B2B marketers still don’t know how to “sell the pen” on marketing’s extraordinary contributions as a multiplier of business ...

Gen Z demands authentic, sustainable and community-driven marketing. Here’s how brands can meet them where they are.

For the holiday shopping season, Itaú Bank partnered with the Brazil-based agency Africa Creative to make soccer field advertising boards shoppable. The traditional boards around the field’s perimeter ...

Position your brand for success in 2025 with these marketing priorities, from smarter AI adoption to better data transparency ...

In the new year, customer experience will remain a high priority for marketers. The aim will be consistent with previous years — seamless omnichannel journeys that are flexible and responsive to ...

Advertisers risk ad disapprovals if their sites violate spam policies, making search compliance critical to PPC success.

Consumers aren’t just using their phones to research products they see on TV, they’re using them to make purchases.

There are things that go wrong with any big project and there are things that go wrong with CDPs. Let's plan to avoid those ...