Global CMO Morgan Flatley on the fast-food giant's international marketing approach and how it is responding to consumer ...

Media is at a time of fundamental change, so Ad Age is breaking down the most frequently asked questions about the upfronts ...

From pithy social posts to epic films, the best advertising showed good range this week.

Nielsen's planning tool overestimated reach, particularly for Amazon Prime Video's "Thursday Night Football," and was getting ...

See Alex Prager and BBH’s campaign for clothing brand F&F, Confused.com’s helium people and Lamine Yamal’s first ad for Beats.

The short-term benefits of long-term thinking.

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Google showed how AI churns out media planning and buying ideas in Display and Video 360. (Google) By: Garett Sloane ...

Rebranding GroupM to WPP Media is a step in the right direction for the holding company, according to sources.

CEO Britton Upham and Chief Creative Officer Tim Roan discuss the Good Job Trophy and why the industry needs more camaraderie ...

Rising stars of media buying talk what's exciting in media, change needed in the industry and advice for advertisers.

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