Poppi’s sparkling soda sets are almost 40% off for Prime Day. Get variety packs with Poppi Alpine Blast, Poppi Punch Pop and ...

New nutritional studies validate the benefits of the popular beverage while providing another way to differentiate the drink from its competitors, according to the company’s CEO.

He led marketing for two years at the Shark Tank-discovered healthy soda company, leading to PepsiCo’s $1.95 billion ...

Would you consider soda a medicinal beverage? Selling drinks purported to have health benefits has been around far longer ...

CELH bets big on innovation with new brands, hydration products and retail gains to reignite growth after a soft first quarter.

TikTok is loading up on fibre in Gen Z's latest food trend, fibermaxxing, which has a rare seal of approval from ...

In a highly competitive market, innovation with new flavors and formats is the key to staying ahead. Find out what's new in ...

A beloved Love Island USA star may be getting a new opportunilee with a popular Central Texas soda brand. Austin-based Poppi ...

Depending on where you shop and in which aisle, you may have noticed the colorful packaging of "gut sodas" taking up shelf ...

Prebiotic soda isn’t about health. It’s about marketing. A shiny label that says “gut-friendly” lets companies slap a $4 ...

Strategic acquisitions like Poppi and Siete pivot PepsiCo towards high-growth, better-for-you markets. Read why PEP stock is ...