"It's time to create more value for everyone involved, from athletes to consumers to employees and the communities that support them.” The post Jaylen Brown turned down $50 million in endorsements to launch his own performance brand appeared first on Boston.

Jaylen Brown added many titles to his résumé over the last few months, and can now add sneaker creator to the list.

SEPT. 24 JAYLEN BROWN PUTS MONEY WHERE HIS MOUTH IS After a summer of sending verbal shots at Nike and Team USA, Boston Celtics ' star Jaylen Brown decided to take matters into his own hands. Brown invested money as a sneaker free agent since 2021 to create his shoe brand, 741. The Indiana Pacers ' playoff rival spent his summer wisely.