Pulse check: 6 months of Brian Niccol's 'Back to Starbucks' plan
Starbucks' CEO, Brian Niccol, had his work cut out for him when he took on the top job in September. Here's what he's done to ...
8 ways Starbucks is changing your coffee routine as CEO Brian Niccol tries to turn around the coffee chain
From self-serve milk to more free refills, Starbucks has been making multiple policy changes under new CEO Brian Niccol.
Starbucks to cut 1,100 corporate roles in CEO Niccol's turnaround push
Starbucks said on Monday it would eliminate 1,100 corporate roles as CEO Brian Niccol pushes ahead with his turnaround ...
From Lattes To Layoffs: How Starbucks Is Working To Revive The Brand
Starbucks CEO Brian Niccol, takes the helm inheriting a company beset by eroding profits, declining same-store sales, and a ...
Starbucks’ CEO is making moves to try to revitalize the coffee giant
Brian Niccol, who was hired to lead Starbucks last year, is shaking things up at the corporate offices and in the chains many ...
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Diriyah Company meets with executives from Alshaya Group and Starbucks to explore a potential retail partnership
Diriyah Company is strengthening discussions with global brands such as Starbucks, exploring opportunities to create a unique ...
Starbucks lays off 1,100 corporate employees as coffee chain streamlines
Starbucks plans to lay off 1,100 corporate employees globally as new Chairman and CEO Brian Niccol streamlines operations ...
Starbucks hoped mobile orders and the drive-thru would save its business. New CEO Brian Niccol says that was a mistake
Starbucks’ “mosh pit” problem at the barista counter has been a priority for new CEO Brian Niccol to fix quickly. He said the ...
How CEO Brian Niccol Aims to Fix Starbucks
Starbucks is in a slump after a year of declining sales, boycotts, and executive turnover. Now, they’ve hired former Chipotle ...
Starbucks laying off 1,100 corporate workers this week, CEO Brian Niccol announces
Starbucks will lay off 1,100 non-retail employees as Brian Niccol, the new CEO of the Seattle-based coffee chain, aims to ...
Starbucks hoped mobile orders and the drive-through would save its business. New CEO Brian Niccol says that was a mistake.
Starbucks new CEO Brian Niccol says "I think we got confused that mobile ordering could solve the entire business".
USA Today6d
Starbucks laying off 1,100 corporate workers this week, CEO Brian Niccol announces
Starbucks will lay off 1,100 corporate employees as Brian Niccol, the new CEO of the Seattle-based coffee chain, plans to streamline operations. The announcement, which the company made Monday in ...