It’s easy to coin generational nicknames, but it’s much harder to get them to stick. Welcome to the world, “Generation Beta.” Newborn babies in 2025 are members of a brand new generation, but already,

January 1, 2025, marked the official arrival of Generation Beta. They will live and work in a radically different world. Why should we care today and what must we do?

Babies born in the new year, and for the 14 years following, will make up the newest generation: Generation Beta. Its members will explore new digital landscapes, many of which we likely can't fathom now,