The Balloon Fiesta's impact extends beyond the sky. Explore how this annual event is boosting local businesses.

I was very pleased that it generated the amount that it did,” Balloon Fiesta Executive Director Julie Morgas Baca said.

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Officials with the Albuquerque International Balloon Fiesta shared the results of a third-party economic impact study of last year's event.

Feb. 27—The 2024 Albuquerque International Balloon Fiesta had an estimated economic impact of $216.3 million, according to a study conducted by the research company Forward Analytics.

Head to Ashton Court to watch the balloons take off up close, or find a spot in the city to watch as they drift over houses ...

Albuquerque penalized $500,000 for ‘willful’ safety violations Neighbors voice concerns over Los Lunas project APD chief ...

Check out community events around New Mexico from February 28 to March 6. Albuquerque February 28-March 1 The Show – ...

Sofian Himeur believes New Mexico wine is on par — if not better — than anything offered in the rest of the country.