As WPL collides with the Champions Trophy, brands face a tough choice: bet on an emerging league or a global cricket ...

Cricket captivates, but can it overcome economic headwinds? Brands weigh ROI as ad rates rise and budgets shrink.

IPL giants Mumbai Indians owners Reliance Industries Limited has expanded their roster by securing a 49% stake in the ...

The Royal Challengers Bengaluru (RCB) women’s team scripted history in 2024 by lifting the first trophy in the franchise's history.

Schedule: Cricket fans around the world are eagerly looking forward to ICC Champions Trophy 2025 in Pakistan, with the final ...

Surrey County Cricket Club (SCCC) has confirmed its deal with Reliance but said it will continue to retain majority stake of ...

Interestingly, there is no formal rate card yet, but brands have already started planning their IPL campaigns on floating ...

Surrey County Cricket Club (SCCC) has confirmed its deal with Reliance but said it will continue to retain majority stake of ...