WHEN TODD “HAPPY” Boynton is vetting someone new for his pickleball squadron, he asks them to accept four rules: Don’t get hurt, have fun, don’t be a dick, and “the more the merrier.” The last is not ...

While some critics (and players) have slammed the new logo design, I believe some are missing the point – design is just one ...

Elena Rybakina wasn't that really interested in commenting too much about the WTA's new logo, simply stating that she was ...

They say there's no such thing as bad publicity, which is perhaps just as well for an attempt to transform the image of women ...

Indian Wells has traditionally been one of the slowest of the big hard-court events, and has remained so across a general ...

Kristina Mladenovic isn't a big fan of the WTA's new logo as the six-time Grand Slam doubles champion questions who came up ...

To a casual fan who might enjoy Wimbledon and the U.S. Open, it isn’t obvious that the sport is also happening in the ...

Honoring the WTA's history, the brand now redefines the WTA's mission in order to shape its future. With the call to Rally ...

With a refreshed logo, a deepened brand philosophy and a unified vision across digital and broadcast, the WTA is reinforcing its position as the global leader in women’s sports and entertainment.

Tennis fans reacted to the WTA's latest ... more effort marketing the players/rivalries. What we get: - A logo worse and more uninspiring than the old one," a fan posted. The likes of Iga Swiatek ...

“Before, [the logo] was quite conservative ... did that really separates [the WTA] from the world of tennis. The world of tennis is tennis balls and rackets and player silhouettes everywhere, paired ...