The Events Investment Fund (EIF) — launched by His Royal Highness Prince Mohammed bin Salman bin Abdulaziz Al Saud, Crown ...

The Ministry of Tourism of Saudi Arabia, in partnership with the World Economic Forum, today announced the launch of Beyond Tourism, a new multi-sector initiative aimed at transforming the global ...

Saudi Arabia will participate in the 61st International Art Exhibition of the Venice Biennale 2026 that will be held in ...

Saudi Arabia has signed a bilateral Memorandum of Understanding (MoU) with India to strengthen cultural cooperation between ...

In a fitness studio in Saudi Arabia, dozens of women sway to Arabic music as they practise belly dancing -- an activity that ...

Saudi Arabia’s fast-growing low-cost airline, has officially introduced cabin crew as certified tour guides in a ...

The Saudi Press Agency is pleased to present its cultural bulletin titled "Saudi Arabia's Unique Civilization and Heritage ...

The U.K. has struck a major new culture deal with Saudi Arabia after British prime minister Keir Starmer met with the Crown Prince Mohammed bin Salman Al Saud in Riyadh on Monday. The news comes as ...

Kingdom's economic diversification offers a host of opportunities, but success depends on willingness to adapt to culture, ...

Riyadh: Saudi Arabia is stepping up its soft power outreach to India, with a special focus on Bollywood. The Kingdom recently ...