Red Bull's junior F1 team ... "Like people said, it was a bit of a mouthful, but at the same time, we liked the logo, and we said, 'You know what. Let's go with it', because we were under quite ...

A great logo can offer more than an aesthetically appealing design. The best offer a subtle reflection of a company or ...

As Formula 1 gears up to mark its 75th anniversary, TAG Heuer has announced its return as the sport’s Official Timekeeper.

Fnatic has announced a partnership with Red Bull that aims to support the organisation's esports rosters and its content ...

After Red Bull revealed the list of its official sponsors, it has emerged that the Milton Keynes-based outfit's three-year sponsor deal with cryptocurrency firm Bybit ended.

In a world where personal branding is paramount, individuals are often marketed like products. Nowhere is this phenomenon ...

Energy drinks are one of the unquestioned drivers of sponsorship in sports, with Red Bull often leading the way. They have ...

Moving on from Ferrari in 1979, Heuer turned to McLaren, a partnership that would become one of the longest in F1 history.

Though they've yet to turn a wheel, Prema made a splash debut at the team's IndyCar launch program on Friday in Charlotte.