USC Trojans women’s basketball star, JuJu Watkins signed an NIL deal with Nike in 2022 when she was just a senior in high school. In October, Watkins and Nike a ...

Catholic High safety Blaine Bradford continues his rise as one of the most coveted prospects in America while navigating a ...

Hi͏s signature Nik͏e Diamond Turf ͏1 sneak͏e͏rs, ori͏gina͏lly released in 1994,͏ made a grand comeb͏ack.͏ The latest͏ versio͏n dropp͏ed online at 10 a.m.͏ ET on Friday for $͏150͏ and sold out wit͏hin ...

The Shedeur Sanders hype train continues to chug along and has now hit overdrive. He has made several appearances, ranging from courtside NBA games where Greg Anthony gave his blazer to give to his ...

Five-star Immanuel Iheanacho, who is the No. 2 offensive tackle prospect in college football's 2026 class, gives 247Sports an ...

Nike wasn’t the first shoe company to create partnerships with athletes, but they’ve done it better than anyone. The ...

The Bengals wide receiver walked a model-studded runway at the GQ Bowl fashion show Friday night in New Orleans.

More than a half-dozen elite female athletes are starring in the new commercial, as the apparel maker capitalizes on the ...

When people ask me what I do in my free time, I’m going to say basketball all the time,” she said. “Because basketball is who ...

Paige Bueckers, Gordon Ramsay, Martha Stewart, Caitlin Clark, Greta Gerwig, Charli XCX and Kevin Bacon were some of the ...

For its final time with the event before a new media rights deal begins next season, Warner Bros. Discovery sold out its ...

Nike dropped three new soccer cleats last week, spotlighting six international soccer stars in another push into the women's ...