Hosted on MSN3mon
Radical Jaguar rebrand and new logo sparks ire online
The rebrand, which includes a new logo, is slated to launch Dec. 2 during the Miami Art Week, when the company will unveil a new electric GT model. But Jaguar Land Rover, a unit of India’s Tata ...
Hosted on MSN3mon
Jaguar’s controversial rebrand is bringing the car into the EV era
The move upmarket is complete with a new logo, color scheme, maker’s marks, and some pretty weird concept videos. Jaguar’s bold rebrand is an amped-up version of a strategy that other ...
Esquire14d
Jag Man Must Die: The Inside Story of Jaguar's Polarising Rebrand
Create exuberant. Live vivid. Delete ordinary. Break moulds. Copy nothing. It ends on the new Jaguar logo, which blends upper- and lower-case letters, a capital G in its centre. Initial bafflement ...
Evo3mon
'Jaguar’s rebrand isn’t the problem, its new cars will be'
The font, the new logo that replaces the growler ... My fear is not that Jaguar’s rebrand has ripped up, thrown away and destroyed a legacy, but that the strategic decision to bet the house ...
Inside EVs23d
Type 00 Prototype Sighting Shows Jaguar Wasn’t Kidding About That Design
Jaguar is working on its first new model after its rebranding, and it's going to look wild. Spies took a video of a camouflaged prototype while testing in Spain and its unusual design is pretty ...