The British carmaker decided to join other brands that thought they should stand for more than good products, but that can prove to be a disaster for it.

Jaguar’s strategy mirrors recent rebranding efforts by other companies that faced backlash for prioritizing diversity. Bud Light, for instance, experienced significant sales declines after partnering ...

Jaguar’s bold rebrand late last year spurred significant consternation from automotive media and the public alike, but it’s now been revealed that the manufacturer’s overhaul also blindsided ...

Jaguar's controversial rebranding strategy has been widely criticized. This article defemds why Jaguar deserves the benefit the doubt in repositioning its storied brand ...

Jaguar's recent rebranding campaign, unveiled alongside its controversial Type 00 concept, was designed to signal a new era for the storied automaker. But behind the scenes, not everyone was on board.

So, when a Jaguar rebrand strategy leads with a theme of ‘Exuberant Modernism’ and a statement of intent that says it will focus on “Unexpected and original thinking, creating a brand character that ...

The I-type represents a fresh start for Jaguar, which is discontinuing its entire lineup and replacing it with an arsenal of high-end luxury EVs. Stylistically, the I-type will draw upon the ...

OpenAI attempts to create cohesive identity with rebrand Chatting from OpenAI’s headquarters in San Francisco, Jager and Moeller admitted that, until now, the company’s visual identity was a ...