Jaguar, the century-old company best known for some of the most beautiful cars in history, shocked the automotive world last summer by announcing it was ceasing production of its entire range of ...

Some even compared Jaguar's rebrand decision to the 2023 Bud Light controversy (when the brand faced boycotts for featuring a transgender influencer among its marketing partnerships). Notable ...

Everyone has been talking about Jaguar since its controversial rebrand video went live on YouTube a couple of weeks ago. While this campaign got caught up in fractious political debate ...

Jaguar’s bold rebrand late last year spurred significant consternation from automotive media and the public alike, but it’s now been revealed that the manufacturer’s overhaul also blindsided ...

Luxury car maker Jaguar’s reinvention ... who has led a vocal campaign against transgender athletes being able to compete in women’s sport, said the rebrand will “alienate their core ...

Jaguar is allegedly taking the backlash against its rebranding efforts that way ... AB InBev asked Dylan Mulvaney, a transgender influencer, to advertise Bud Light. The idea was allegedly to ...

My fear is not that Jaguar’s rebrand has ripped up, thrown away and destroyed a legacy, but that the strategic decision to bet the house on electric is not only mistimed, but borderline reckless ...

Ahead of its shift to an all-EV future, Jaguar unveiled a new brand identity this year. The rebrand was roasted by many online. But some advertising vets have said it was a smart strategy.

Hiding under the zebra-striped wrap is the showroom-bound version of Jaguar's first new-era car, following its controversial rebrand.

British marque Jaguar made waves in late 2024 when it launched a rebranding campaign ahead of its electric-only, more upmarket push.

Shortly after Jaguar's controversial rebrand (rest assured, that's covered in our list), we saw the rebrand of car maker Audi. For its new range of electrical vehicles, Audi E, the brand ditched ...

Jaguar sales have nosedived by more than a quarter in the last year ahead of the legendary British car marque's dramatic 'woke' rebrand. The company was mauled for ditching the iconic 'growler ...