Meghan Markle has announced the name and launch of her new lifestyle brand with Netflix, but fans have already spotted a ...

The controversial Jaguar Type 00 electric vehicle has been spotted for the first time on the road since the rebrand of the ...

At The Drum’s Predictions event, CMOs at The AA, Currys, Unilever and Lipton Teas shared the challenges of marketing a heritage brand.

Numerous holding companies, including WPP, Dentsu, and Publicis, are rebranding their agencies by shedding legacies. Darren ...

These are often bold campaigns that make unexpected use of heritage assets (or, in the case of the recent Jaguar rebrand, throw them out completely). "This campaign is going to win so many awards.

In recent times, they began building newer versions of their original 1950s racers, as well as extra-tasty, tuned versions of the Jaguar F-Type and F-Pace. But now, the company is at risk of ...

Max Farberboeck's German-language film can't quite decide what it wants to be. Based on a true-ish memoir, it gives an interesting insider view of Berlin life in the last years of Hitler's war ...

Jaguar is allegedly taking the backlash against its rebranding efforts that way. Still, the profusion of mockery and memes show that the idea backfired. Instead of reviving the British brand ...

Jaguar, the century-old company best known for some of the most beautiful cars in history, shocked the automotive world last summer by announcing it was ceasing production of its entire range of ...

In December, Jaguar revealed a first look at its new electric concept car following a world-wide backlash. In a statement, JLR said the increase in its year‑on‑year profitability “reflects ...

Amid the backlash, the military branch has reversed its decision and reaffirmed its commitment to preserving the lessons of these historical figures in its training curriculum. The Tuskegee Airmen ...