The controversial Jaguar Type 00 electric vehicle has been spotted for the first time on the road since the rebrand of the ...

In an audacious rebrand, Jaguar unveils the Type 00 in Miami, an electric concept car that upholds the British automotive ...

At The Drum’s Predictions event, CMOs at The AA, Currys, Unilever and Lipton Teas shared the challenges of marketing a heritage brand.

Jaguar's recent rebranding campaign ... While the concept drew attention for its audacious styling, the backlash over the branding choices suggests a disconnect between the company’s ambitions ...

The owner of a D.C. pizzeria faced backlash from locals ... for its pro-family message after Jaguar set off a social media firestorm with its new "woke" rebrand.

The British carmaker decided to join other brands that thought they should stand for more than good products, but that can prove to be a disaster for it.

In December, Jaguar revealed a first look at its new electric concept car following a world-wide backlash. In a statement, JLR said the increase in its year‑on‑year profitability “reflects ...

Numerous holding companies, including WPP, Dentsu, and Publicis, are rebranding their agencies by shedding legacies. Darren ...