East Goes Global currently works with 20 NBA players and seven NBA teams on international fan growth, localized digital ...

The Chinese men's national basketball team defeated Chinese Taipei 100-93 in their Group B clash of the 2027 FIBA World Cup Asian Qualifiers. The competition was held at the Mall of Asia Arena in the ...

Zhao Jiwei (right) of China breaks through during the Group B match between China and Japan at the FIBA Basketball World Cup Asian Qualifiers in Okinawa, Japan on February 26, 2026. Photo: VCG The ...

With the Spring Festival holiday barely over, the Chinese national men's basketball team has already embarked on a decisive road trip that could shape its World Cup destiny. China arrived in Okinawa ...

Eileen Gu and Caitlin Clark were photographed together at Milan Fashion Week, sparking mixed reactions on social media after ...

The number of international players in college basketball has soared since the 2009-10 season, but Asia remains a largely untapped market.

Four Mount Everett starters scored in double figures as the 11th-seeded Eagles downed No. 22 Argosy Collegiate Charter. It's the first MIAA tournament win for the Eagles since 1992.

The German Football League (DFL) and China Media Group (CMG) agreed to continue their long-standing partnership on Wednesday during German Chancellor Friedrich Merz's visit to Beijing. Both sides ...

Sports fans have criticized Chinese Nationalist Party (KMT) politician Hsieh Dien-lin, calling him “the man who ruined Taiwan basketball” for being embroiled in numerous controversies and his cited ...

Chinese sportswear giant Anta has opened its first U.S. store, with plans for a nationwide expansion.

Nebraska Men's Basketball falls out of the top ten rankings ...