The best active sneaker campaign for an NBA player is what adidas is doing with Anthony Edwards ... and a tremendous ad campaign. It’s a refreshingly simple campaign built around one of the ...

Most running shoes follow a familiar formula. There’s a fabric upper that wraps around the foot for a snug fit, a foam ...

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Adidas will be the first retailer to utilize a new contextual commerce solution from media platform Teads, which will allow the sporting goods brand to offer tailored product ads to customers online ...

The question now is no longer how quickly can the German company recover but how long can it keep up the momentum ...

The Yeezy line accounted for about half of Adidas’s total profits before the split, according to analysts. The sportswear ...

adidas has an accrual ratio of -0.27 for the year to September 2024. That indicates that its free cash flow quite significantly exceeded its statutory profit. Indeed, in the last twelve months it ...

The “Heartless” rapper was dropped from the German brand after going on a series of antisemitic rants in October 2022.

Anthony Edwards and adidas turned heads with a Halloween ad playfully shading Shaq, spotlighting Edwards rise and the new AE1 ...

Well, thankfully, adidas has a stacked lineup of shoe offerings, and they are about to release a bunch of new colorways in the lesser-known — but equally cool — Jabbar OG sneakers. The Jabbar ...

adidas AG (ETR:ADS) just reported healthy earnings but the stock price didn't move much. Investors are probably missing some underlying factors which are encouraging for the future of the company. One ...

After parting ways with West, Adidas still had approximately $1.3 billion of unsold Yeezy shoes and merchandise. In 2023, the company started clearing out his products, with Gulden vowing to donat ...