With festive budgets shifting into retail media, experts project sharper spends on electronics, FMCG, beauty and fashion, as ...

Wipro Consumer Care and Lighting CEO Vineet Agrawal says Santoor, now over Rs 2,700 crore, expands into new categories and is ...

The former Rediffusion COO recalls the campaigns, culture and character of Indian advertising’s original iconoclast ...

This week’s Super 7 ads highlight a diverse mix of creativity, storytelling, and brand engagement across India and globally.

This investment will support promotional campaigns, digital advertising, and partnerships to attract more students to its ...

Non-DTH contributes around 10% of consolidated revenue today; the 25% target is tied to populating these verticals with more ...

The documentary in question purportedly accuses the elections of being stolen, aligning with broader opposition narratives on ...

Kapoor delivers CMO takeaways at the end of each episode of Secret Lives of Teenagers, the six-part podcast series from India ...

Even as gross media rights income dipped to Rs 813.14 crore from Rs 2,524.80 crore due to fewer home internationals, ...

WARC data shows linear TV now accounts for just 12.4% of global ad spend, with CTV growth led by the US while younger ...

From retail to auto and FMCG, interactive ads are now part of core festive planning, with non-metro markets showing faster ...

The film showcases athletes such as Carlos Alcaraz and LeBron James, focusing on persistence, setbacks, authenticity and the ...