For Disney and Lego, Smart Play reflects a shared belief that technology should support storytelling, not overshadow it. By ...

There is no shortage of Star Wars collectibles on the market today. However, some are far more unusual than others. Here are several of the strangest Star Wars toys ever made.

LEGO has just opened pre-orders for its brand-new Smart Play sets, marking a major evolution in how LEGO builds interact with ...

The LEGO Group has officially unveiled the first sets in its new SMART Play line, introducing a new system that adds an extra ...

Amanda Hall, known as the 'Madcaster,' creates fun casts for kids. — -- A pediatric physical therapist who received Internet acclaim for creating imaginative casts for her patients has unveiled a ...

As I detailed yesterday, the Smart Play system contains three elements. The Smart Brick is packed with technology like ...

Lego launches Smart Play system with sensor-equipped bricks for interactive Star Wars building sets available March 1st ...

Consumer Electronics Show, the Lego Group gave us a potential answer. The company announced Lego Smart Play, which adds smart ...

Click to share on X (Opens in new window) X Click to share on Facebook (Opens in new window) Facebook Since Disney acquired Star Wars, there have been some concerns over the saturation of the Star ...