The International House of Pancakes, more affectionately known as IHOP, made a huge announcement this week: It’s changing its name to IHOb. The iconic brand went all in too, changing its Twitter name ...

IHOP is probably getting exactly what it wanted when it decided to change the name of the pancake chain to IHOb to celebrate its launch of a new line of burgers: a stint atop the Twitter trending list ...

IHOP said on Monday that it's temporarily changing its branding because the B stands for burgers. It's only a marketing campaign. IHOP isn't changing its name. But the chain of breakfast diners took ...

(CBS) --IHOP is serving up the truth about its IHOb name change. The pancake chain has acknowledged that last month's name change was just a publicity stunt to promote its hamburger menu. The company ...

Where’s the beef? Apparently, it was hiding in your local pancake shop. Yep, the International House of Pancakes’ switch from IHOP to IHOb wasn’t just a marketing gimmick. The company is now, drumroll ...

NEW YORK (CBSNewYork) - After keeping the dining world guessing for about a week, the formerly known as "IHOP" restaurant is revealing what their new name stands for: "IHOb," the International House ...

The name change played well on social media, but Foursquare’s location data suggests it didn’t translate into actual foot traffic. BY Mark Sullivan 1 minute read Last week, my beloved International ...

IHOP said on Monday that it had changed its name to IHOb to promote the debut of its new burgers. Burger chains, including Wendy's and Red Robin, slammed IHOP on Twitter for the temporary rebrand. "If ...

The International House of Pancakes revealed that the 'b' in their new name stands for burger. Step aside, pancakes, there’s a new focus of the menu at IHOP. The International House of Pancakes just ...

If hell is bad memes, the devil is IHOb. The late-night breakfast chain promoting a new line of burgers isn’t funny, quirky, or cute. The way they’re marketing it isn’t particularly smart or ...

IHOP's decision to rename itself IHOb, or the International House of Burgers, infuriated many customers. We were skeptical of IHOP's ability to craft burgers that matched its pancakes in quality. But ...