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Hotstar has the highest penetration of 49 percent on smartphone devices in entertainment OTT app category because of cricket content, followed by Times Internets MX Player with 42 per cent share.

In the live TV app category, Jio leads the market with 30 percent penetration among smartphone users and was distantly followed by Airtel and Vodafone Play.

Telecom giant Airtel has forged a strategic partnership with video streaming platform Hotstar to bolster its offerings on Airtel TV app.

It calls the move a new "hybrid model" to drive advertising revenues by raising smartphone viewers, while targeting new subscribers for the Hotstar TV app where cricket will remain under paid plans.

Hotstar Disney+ logo comes to Android and iOS app. Here's how it looks and what it brings to the table.

Hotstar rolled out this update on January 2 and is also bringing 18:9 aspect ratio video support as it now supports edge-to-edge display.

Indian video streaming giant Hotstar, owned by Disney, today set a new global benchmark for the number of people an OTT service can draw to a live event.